In this episode of Decryptthe video podcast sponsored by marketing agency PANDORE, Efy Saboutey, aka Le Web Marabout, takes us into his world, where web growth strategies, entrepreneurial adventure and technological innovation meet. With an impressive rise from 50,000 to 20 million page views in five years, Efy shares the secrets behind this success and delivers concrete advice for any entrepreneur or creative person looking to break into the digital world. Here are the highlights of this insightful conversation.
Decrypt with Efy Saboutey: multiply your traffic x400, stay in the USA, business and AI, e-commerce
The importance of authentic content in business
Efy Saboutey begins by stressing a fundamental principle: authenticity. According to him, the content that best resonates with audiences is that which reflects a sincere and relatable identity. This was a key ingredient in his strategy to multiply by 400 the traffic to his site, now a benchmark in French-speaking African media.
Social networks, particularly Instagram, have played a central role in this transformation. Efy explains how carousel publications enabled her to capture the attention of her audience while conveying clear and precise messages. This strategy not only increased its visibility, but also created a direct bridge with potential customers.
The keys to growth: associates and structuring
Based on his experience, Efy insists on the importance of partnering with people who complement his skills. For him, a good partner is an essential lever for extending vision and optimizing business management. He also shares practical strategies for effectively structuring the search for clients, an often underestimated but crucial aspect for growing agencies and companies.
Launch and price services
Another highlight of the episode concerns the pricing of services. Efy reminds us that creatives and entrepreneurs need to be clear about the value of their work. Negotiating with clients can be tricky, but he shares tips for preserving a balance between pricing attractiveness and profitability.
AI and productivity: a new era for business
The episode also explores the impact of artificial intelligence in the business world. For Efy, AI doesn't replace human creativity, but complements it. By optimizing processes and automating certain tasks such as content creation, AI tools enable entrepreneurs to focus on high value-added activities while improving their productivity.
Drawing on international experience
Efy's stay in the United States was a pivotal moment. This kind of international experience, he says, offers a unique perspective on global opportunities while strengthening local skills. He encourages entrepreneurs to be open to such experiences, which can be a source of inspiration for pushing back boundaries.
Monetize your passion without pitfalls
Finally, Efy discusses the mistakes to be avoided when monetizing a passion. All too often, entrepreneurs underestimate the challenges of running a business, or allow themselves to be trapped by ill-defined objectives. His recommendation: always structure your project with a clear vision and measurable objectives.
Conclusion: inspiration and action
This episode is a concentrate of inspiration for anyone wishing to grow their business while embracing new technologies. Efy Saboutey, with his pedagogy and experience, offers a pragmatic roadmap for African entrepreneurs and creatives.
To delve deeper into these themes and benefit from all his insights, we invite you to watch the episode in its entirety. You'll find ideas you can apply directly to your projects, whether you're creating content, integrating AI or developing your brand.
